SEO (Search Engine Optimization)

Group: Cristian Medeiros (1, 2, 3), Alejandro Flores (4, 5), Saria Sawaf (6, 7, 8), Ian Smyth (9, 10, 11)

1. How do search engines index webpages?

Search engines optimize their searches by looking for key words that are used in the webpages or articles being looked up. It then takes ones that have the most matching key words to show up first when searching.

2. Do IP address affect search engine ranking? Why/How?

Yes it does because certain ip addresses can enable you to figure out whether the cite is credible or not. For example if a cite is .edu or .gov, you can be certain that the information is credible and it helps with “crap detection”.

3. Are keywords important for SEO? Why/How?

Yes they are because they help search engine index what comes up when something is searched up. Key words can help a post become recognized and easier to find for someone searching for a specific key word when searching. If you do not have key words, a post of web page can be hard to find.

4. How can you optimize html tags for SEO?

HTML tags can be optimized for SEO, unlike meta tags, which they enter in the HTML tag realm, they are the ones that structure the whole site. The order of these is incredibly crucial since without the specific order, then the site would not be as efficient as it can be. The order for these HTML tags  should be:

0- document name
1- doctype (DTD) – <!DOCTYPE html>
2- html
3- head
4- title
5- meta name (description)
6- meta name (keywords)
7- meta name (robots)
8- body
9- heading 1 (h1)


“Website Promotion / SEOwork @.”
Website Promotion . 25 Oct. 2013 <>.

“Set up Your Meta Description Tag.”
SEO Tutorial. Words in a Row, n.d. Web. 25 Oct. 2013.

5. Can you use meta tags for search optimization, why/how?

Yes you can use meta tags for search engine optimization, but it will be making very little difference if you do or do not. This is because in the past, meta tags were abused to mislead search engines to porn sites using specific words like disney and pokemon. These helped a site to get popularity every time a kid accessed those searches and unwillingly exposed to such content.  The only use meta tags can be used for is that when your site is spotted, it will help the user to easily guide herself/himself through the description placed in said tags. The only two meta tags that help are the “<title></title>”, which serves as a word reference for keywords in a search engine, and the “<meta name=”description” content=””>” which serves a description of what the site is about.

To use the meta tags, there is special coding for them that calls them from the database. Just because it is special, doesn’t mean it is difficult, so to access  these tags, on the coding part after the closing title tag (</title>) the programmer can input the tag: <meta>. The problem is that this tag cannot be used alone, and it needs parameters like name or keywords in order to function (<meta name=”description”… or <meta name=”keywords” followed by …content=”(input information here)”>

The description will display in the search engine when the link to the site is listed, and the keywords portion of the code refer to the words that can be used to help bring the site up some ranks. Unfortunately, like said earlier, the search engine no longer prioritizes meta tags but the title and content of the site itself, so it is good to use meta tags for organization purposes.


“SEO Tutorial – Meta Tags Optimization.”
Search Engine Optimization SEO Tutorial SEO Tutorial Meta Tags Optimization Comments. N.p., n.d. Web. 25 Oct. 2013.

“Set up Your Meta Description Tag.”
SEO Tutorial. Words in a Row, n.d. Web. 25 Oct. 2013.

6. Alt attribute:

The Alt Attribute is an html element of an image where you can place text to describe the image, and it’s known as “alternative text”. Images cannot be “read” by search engines, so placing alternative text, or “Alt Text” within the Alt Attribute of an image gives search robots actual html code that can be “read” and indexed. This makes using Alt Text a potentially powerful SEO tool. Simply by using keywords and adding tags to the blog post describing the image can allow search engines to identify the text in the image thus leading to a more significantly effective search.


7. Title attribute:

Title attribute is when a little bit of coding is used in order to provide the reader with additional information about the HTML link that the user hovers their mouse over. Some common html elements include abbreviation elements, which look somewhat, like this:

<abbr title=”Incorporated”>Inc.</abbr>

This is used when some readers are unaware of what the text actually stands for.

Other common elements are also acronym, area, button, and cite. The title attribute improves the accessibility and usability of your blogs, thus appealing to the SEO of the blog as a whole.


8. Robots. Txt

Robot. Txt files inform search engines on how to interact with your blog’s content. It helps the search engines tell what is useful to preview on public pages and what is not. If used properly it is a very good tool for search optimization, if not then it may stop the search spiders from entering the websites and indexing the sites properly, thus search results will consequently be more difficult to find.


9. There are a few big steps to take to optimize a blog for searching.

a) Attach relevant keywords. The way Google searches for things works in a type of cyclical motion. If “SEO tips” is searched, it will also look for tags under related phrases, such as “SEO techniques” and “SEO tools”. Attach tags to the blog that are not only relevant to the content of the blog (the ones the audience will be using to search it), but also tags similar to those tags. Use as much detailed information as possible.

b) Use meta titles if you can. A lot of websites give the option to use what’s known as a “meta title”, which are a few keywords search engines will basically look at first. However, with updated indexing, meta titles aren’t used by Google anymore. Some search engines might still try and find meta titles however, so use them if you can. For instance, on Apple’s website their meta titles might be: “Apple Website”, “Official Website”, “Apple Products”, which pushes the Apple website to the front of search results.

c) Optimize the URL. Include keywords within the URL, as the search engine will look for that too. This is particularly important when trying to find a certain post or topic within a blog. If the URL contains that information it will be easier for the search engine to index it. For instance, don’t make your URL “”, make it “”.


Lodico, Jim. “6 Ways to Optimize Your Blog for Search Engines.” Social Media Examiner. N.p., 22 Oct. 2010. Web. 25 Oct. 2013. <;.

10. Search engine optimization for a mobile phone is a bit different from that of desktop browsers. Typically, the way the device looks for content can differ from manufacturer to manufacturer, based off the operating system. This really can’t be avoided, but a good SEO job can still be done. An important first step is to create a new CSS sheet, usually called “handheld.css” (or “iphone.css” for apple) and streamline the websites content and layout for mobile viewers. This can help search engines look for more specific information. As well, continue to attach relevant tags to the website.

You can also work with the code to have the search engines on mobile phones look at the mobile site first. This is important, as they will index information that’s meant to be seen for a mobile device. If you don’t want your desktop website to show up, this is an important feature. The main issue with mobile SEO is that often the visual aesthetic of having a mobile website can hinder the search results for a website, as the mobile site is usually streamlined and with information stored in a different way. However, I’d argue that it’s more important to have a better mobile website than better SEO, considering that if someone was looking for topics on a phone that could lead to your website, it’s more important to have them not frustrated when they get there than to get to one of the first results but be unable to use it.

Also, with the introduction of Google Chrome for Android and a radically updated Safari in iOS 7, mobile search engines today are pretty much just as good as the desktop equivalent and in a lot of ways better, as innovation for mobile devices is moving more quickly than innovation for desktops. The main focus for a lot of companies that sell both desktop and mobile devices are to pay attention to mobile development, which is the inclining brand as desktops decline.


Krum, Cindy. “The New Mobile SEO: What You Need to Know.” Search Engine Land. N.p., 15 Apr. 2010. Web. 25 Oct. 2013. <;.

11. Twitter does use SEO, but in a different way. Search Engine Optimization is quite a broad term in today’s online world of websites, blogs, and social media portals. Traditionally, website’s search engine optimization revolves around tags and meta titles and the URL. However, moving into the realm of social media, things become different. That’s because there isn’t an option to tag in social media, that’s up to the software makers to install. Usually there’s no point to as well, because one doesn’t usually search a post for something in social media on Google or another search engine, they use the social media itself to search.

For instance, if I was looking up content related to “Ryerson” on Twitter, I wouldn’t Google “Ryerson Twitter”. That would yield search results of Ryerson Twitter accounts. Instead I would go onto Twitter and search for it either as a word, or a hashtag. This is Twitter’s way of tagging posts made by users, which can be easily found by anybody.

Here are a few ways to optimize SEO using Twitter:

a) Add your website URL to your bio. This could traffic more people seeing your Twitter to your actual website. Also, people searching for your website could find your Twitter. Never underestimate the power of linking together websites.

b) Update your bio with relevant information. Search engines index this on Twitter, so leaving your bio blank or writing “Yolo for life” really won’t help people find your account. Write keywords that you think people will be typing that would make your account come up.

c) Try to use important keywords in the first 42 characters of a tweet. These are the most indexed characters by search engines and will be responsible for your post showing up on Google. Again, just don’t waste even one word on Twitter. With only 140 characters to use per tweet, the point is every word counts and adds to the overall message. If you wanted to tell a story, use Facebook. Twitter is streamlined, and better for it.

d) Optimizing the content in your tweet pushes your chances of being retweeted higher. If you’re retweeted, your tweet will appear on other people’s profiles, which vastly improves your chance of keywords being noted by search engines.

e) Use hashtags. Hashtags are Twitter’s way of finding content in your posts. Hashtags can also be clicked to lead to posts also using your hashtag, which can include your post. Essentially, just try and make your tweets accessible by the most amount of people as you can, which is the point of Twitter.


Weir, Kelley. “Improve Your SEO in 2013 with Twitter.” Dex One. N.p., 27 Feb. 2013. Web. 25 Oct. 2013. <;.

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